You probably love your website, and why wouldn’t you? You have invested time and money into its creation and you’re proud of your achievements. However, do your analytics suggest that perhaps not everyone is as enamoured of your site as you are? It’s time to remove those rose-tinted glasses and ask yourself if you recognise any of the following with your own website:
- Your Site is Slow
We currently live in a world of instant gratification. When it comes to the internet, people are seriously impatient. You might have the most engaging, insightful, humorous website on the planet but if it doesn’t load within 2 seconds, your visitors are gone. Yes, all you have is 2 seconds. Almost half of people surveyed won’t stick around longer than that for a site to load.
Therefore, a slow-loading page is a major annoyance for web users, especially for those browsing on mobile phones. Thankfully, there are lots of options to improve this particular gripe. For help with all aspects of improving your website, contact web designers in Reading.
- Your Site Looks Bad on Mobiles
Web browsing is all about the mobile experience now, so if you don’t have an optimised site, you will be penalised. Mobile web browsing has now overtaken browsing on other devices. Not only will you have some very annoyed visitors who can’t access your content properly but search engines like Google won’t even display you in their mobile search results if you’re not mobile and tablet optimised.
- Too Many Popups
While the correct use of popups is an effective marketing tool, too much in your face will annoy the heck out of your visitors and they will bounce. People want to access your content and if they must close multiple popups before even getting to the good stuff, they won’t be happy customers. Popups are useful but only if you’re clever about it.
- Your Website is Outdated
Think carefully about the design of your site and whether it looks like it hasn’t been updated since the late 90s or early 2000s. This is a sure-fire way to send customers packing. Design flaws like flashing adverts, GIFs that blink and overly complex animations are a few examples of outdated design elements that should no longer be seen.
- Stock Photos
Cheesy, generic stock photos that lots of companies use means your visitors might be spotting the same models on lots of different websites. All of a sudden, your business becomes indistinguishable from all the other businesses using those same stock images. Images are good, but try to use real photos, or something unique like custom illustrations that people won’t have seen anywhere else.
- Bad Copy
In the past, the practice of search engine optimisation involved getting as many keywords into your copy as possible. It made content dull, repetitive and often impossible to read. It was rubbish for web users and search engines soon identified it and penalised for it. However, if your site is still guilty of too much keyword stuffing, you need to get with the times and create some content that’s engaging, relevant and current.