At this time of year, retail competition is high, so it makes sense to find plenty of creative ways to market your offer to customers. Many ideas actually require just a little budget and time but will be sufficient to elevate your business from the throng and allow it to stand out for the right reasons. Here are some ideas to get you started.
Think about groups
Make sure you have joined any organisations that are relevant to your business, such as trade associations and the local Chamber of Commerce. These can be a great source of member-to-member networking, joint initiatives and knowledge building.
Focus on your print
Digital may be the new darling of marketing, but there is still plenty of scope to maximise your print efforts. Make sure you always carry business cards and print details of your products and services on the reverse. Have a brochure of your offer and keep everything in a PDF version to load onto your website and to send to prospects. Think about seasonal print, such as annual calendars marked up with your business information.
Pay attention to in-store ambience
In store music is a powerful means of boosting customer engagement when in a store. You’ll need to get a licence to play commercial music, which can be tailored to suit your retail offer, customers and seasonality. Find out more at https://moodmedia.co.uk/in-store-music-for-business/.
Have a website
Many small businesses still don’t have a website, and this is a vital way to reach potential and existing customers alike and to engage with them. Choose a memorable URL, invest in your content, and include your URL in all communications.
Look at social media
Smart businesses have a social media presence where they can engage with customers using valuable content that offers something new and interesting. From competitions to explanation videos, it is well worth learning about social media and dedicating resources to developing it.
Competitions do not need to be expensive to operate. Hold a quick question quiz via Twitter or a drawing competition for the children of your clients. The prize can be one of your products or a chance to experience your services. Be creative, and it will build positive PR for your business.
Get ideas from your staff
Engage your staff for creative marketing ideas; they will often have the best suggestions!