If you have a blog on your website, then writing good quality content is only part of the process. If you want search engines to find you, there are certain principles of SEO or search engine optimisation to stick to. blog. The higher you rank in searches, the more visitors to your site, simple.
- Ensure your pages link to each other
Maybe your blog article has dozens of backlinks but another page on your site has only 2. This means the lower page will have a tougher time ranking on Google. By linking the page with more backlinks to the lesser page, it will enjoy something called link equity, enabling it to rank better. Thankfully, you don’t have to do this all manually. For example, WordPress has plugins for such internal linking. For help with your site, think about Local SEO services with https://www.elevateuk.com/seo-services/
- Get rid of old non-ranking articles
If there are any articles on your site that are older than two years and are no longer read, then delete them. If you want to keep them, be sure to ‘noindex’ the articles, so they don’t negatively affect newer, better linked articles.
- Flatten it out
The way that information is laid out into pages and subpages and how they link together is known as site architecture. This architecture can be either deep or flat, and you want flat. Search engines think the top pages of deep sites are more important, as webcrawlers locate the category pages first. Basically, if the main content of your site is more than 3 clicks from your homepage, search engines will not see lower pages as important and might not even index them. The flatter your site architecture, the better.
- Know your keywords
Think about the words that people are going to search for. Every page on your site should be geared towards using keywords important to your business. When creating pages for your site, use the best keywords in every post. Google has a tool called Google Keyword Planner that can guide you towards popular keywords to use and how many monthly searches are happening with those words.
- Tag Images
Visuals are an important part of blogs and articles, and most sites rely on them heavily to make an impact. It’s surprising how many don’t tag their images though. When Google indexes a site, it needs to know what the image is and how it should be presented. If images are not tagged, then Google doesn’t know how to identify them.
- Work with Google
For the long-term good of your website, it’s always best to co-operate with Google and not try to employ so-called ‘black hat’ SEO tactics to boost your rankings. These techniques aim to outsmart Google and artificially boost rankings. Whilst you may see temporary improvements, they won’t last, and you could end up being slapped with a Google penalty. Organic SEO is a long-term commitment to building a website that is an asset to you and that continues to attract traffic to your high-quality of engaging content for the customer.