How to Make Product Sampling More Effective

A marketing campaign that includes product sampling can provide a lot of value and can have a long-lasting impact on a company’s sales. Sampling gives the customer the opportunity to experience the product’s value and quality so that they can make a conscious decision about whether or not they like it and want to purchase it. Everyone loves to get something for free and when you receive a free sample of something it helps to build a positive association in your mind with the product.

However, this is also an expensive promotion technique and the cost of producing sample products while also paying for the distribution process can really add up. Make sure that you carefully plan, measure and execute your sampling campaign so that you can make the most out of this marketing strategy.

Here are some tips that you can keep in mind to make sure that your product sampling strategy is more effective:

Focus on the Right Demographic

Make sure that you are getting your product samples in the right hands so that they will be appreciated. For example, if you are sampling a brand of organic, gluten free flax seed cookies they will probably get a much better reception at a local health food store than at the average supermarket. Think about who your customer is… are they are a parent on a budget who is looking for affordable products for their children, or a young hipster with money to spend who is looking for the next “cool” trend? Determining the demographic you are targeting will help you figure out where to hand out your free samples (you can maximise the amount you are giving away this way) and how to present them.

Work With a Professional Product Sampling Company

There are a lot of aspects to a successful product sampling program, so it is important to work with a professional product sampling agencywho can do things right. The samples must be packaged in an appealing way and they must be presented by someone who is friendly, responsible and engaging. This person must have the experience and skills to encourage interaction via tasting and sampling and allowing customers to ask them questions. A representative from a professional field sales agency will have these skills and they will be able to present your products in the best possible way. This can be a huge advantage and it can really set your company above the rest.

Ask for Feedback

When you are giving out samples of your products to your customers, this is the perfect opportunity to ask them for feedback about your products. The sampling representative can ask them right on the spot, or they can give out a feedback form that customers can fill in. When people use your product for the first time they will note its positive sides and drawbacks and they will also compare the products with its competitors. This will give you valuable information so that you can improve your product and get a competitive edge.

Make Your Products Eye Catching

When you are offering product samples, it is important to make them as visually appealing as possible. You are a newcomer and don’t have the attraction of a recognisable brand, so you will need to be creative with your packaging to make people curious about your product. Use eye-catching colours, unique package designs and a dramatic booth or table to get people interested in what you have to offer. You want people to spot your sample booth from the other side of the store and be so intrigued that they walk over to inquire, “Ooh, what do we have here?”

Give Existing Customers a Gift

If you are an existing company launching a new product, why not thank your existing customers by adding a free sample of the new item to their customer order as a surprise gift. You can ask them to share their feedback on the product by submitting an online review. This will have multiple benefits. First of all, it will make your customers feel special and will improve the image of the company in their minds. Also it will offer you valuable feedback from someone who is your target demographic and has a need for your products.

Sampling can be an effective method for promoting your product and it can increase your chances of immediate sales., giving out product samples can also be difficult, expensive and time consuming. Make sure that you have the right strategies so that you can make the most of your product sampling campaign.

How Do I Pay a Lawyer for My Personal Injury Case?

You’ve likely seen the commercials, the billboards, and the internet advertisements that all claim they can help you to win a personal injury lawsuit.  But what they don’t tell you is how much an accident lawyer in San Jose, or elsewhere in the country, is likely to cost.  If you have been injured, and the accident wasn’t your fault, keep reading.  This article will explain everything you need to know about paying a lawyer for your personal injury case.

Contingency Fees

The majority of personal accident lawyers opt to handle cases on a contingency basis.  What this means is that you don’t pay them an upfront sum; instead, they receive a percentage of the compensation payout that you receive.  Usually this is somewhere between 30 and 40% of the figure.  Whilst this may seem like a lot, if the lawyer doesn’t win the case, he is not entitled to any fees.

Hourly Rates

If you would prefer not to give your lawyer a percentage of any compensation you receive, another option is to pay your lawyer an hourly rate.  Under an arrangement like this, your attorney will be paid for any time he spends on your case until it’s resolved.  The price you will be expected to pay will vary depending on the type of lawsuit you are filing, and the experience of the lawyer.  A cheaper lawyer isn’t always the best option.  An experienced personal injury lawyer, for example, will be able to handle complex cases much quicker, and may actually save you money.

Additional Expenses

It is important to remember that you may also have to pay for some additional expenses.  This could be for things like expert witness fees, medical records, police reports, filing fees, and trial exhibits.  The majority of accident attorneys will pay these costs for you, and then deduct them from the compensation you receive.  However, some lawyers may ask you to pay for these expenses yourself up-front.  So make sure you are aware of which you are expected to do.


Not every personal injury case will go to court.  When you first hire your personal accident lawyer, they will draft up a letter to be sent to the other party.  The letter will explain the injuries you have sustained, and ask for a set amount of money in compensation.  Usually the other party will send a counter offer.  If both parties can agree on a fee, the case will not need to go to court.  This can save both parties a lot of money.  If you agree to a settlement, the check will be sent to your lawyer who will take his percentage, and then pass the remainder on to you.

If you have been involved in an accident that wasn’t your fault, a personal injury lawyer can help you to receive the compensation that you deserve.  You do not have to pay for the service upfront if you don’t want to, although this is an option if it’s what you prefer.